Jasmine S. Watson

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”- Mary Lou Cook

I am a graphic designer and marketing strategist. My expertise lies in the development and execution of strategic initiatives to elevate brand identities and drive consumer-centric campaigns. With over ten years of experience, I offer guidance and innovative ideas to creative teams to successfully launch new projects. My background in sociology, digital media design, and ongoing MBA studies on in project management provides a multidisciplinary approach to enhancing brand visibility and engagement. I am adept at creating, developing, and implementing creative tactics and iterative strategies for creative ventures while closely monitoring their progress. I have created content using tools like Adobe Suite, Canva, Figma, Google Suite, and Microsoft, ensuring that brands resonate clearly with their audience for a more engaging web presence. Additionally, I am proficient in task management systems such as Click-Up, Monday, and Asana, which streamline project execution. As a leader, I am dedicated to establishing and executing creative visions and serving as the focal point for any creative plan to engage customers. I consistently strive to achieve the optimal outcomes for projects, visually and functionally, to meet customer expectations and promote sustainable growth. I take pride in my ability to approach problem-solving strategically, exercise sound judgment on critical projects, and consistently deliver high-quality work on time.

Skills

• Adobe Photoshop • Adobe Illustrator • Canva • Web Design• CRM Management

• Ecommerce Integration  • Social Media Automation• UI/UX • Product Design for Print 

• Portfolio Management • Copy Writing • Photography• Logo Design • Email Marketing

• Web Page Optimization • SEO Best Practices • Content Creation• Landing Page Design

• Project Management • Process Improvements • Creative Strategy  • Team Building • Event Planning

• Customer Engagement • Art Direction • Advertising Campaigns • Problem Solving • Concept Development 

• Relationship Management • Account Management • Branding • Decision-Making • Critical Thinking

•B2b •Google Analytics •B2C • Market Research • Marketing Automation •Meta Ads •Metrics Analysis

Expertise

impact

Trusted graphic designer who consistently delivers quantifiable value by leveraging emerging technology and business insights to optimize value and remain relevant in the marketplace.

Marketing strategist with an entrepreneurial mindset and a contemporary approach to solving diverse business problems through innovation, scalability, and reliability.

A results-driven, decisive leader who is highly skilled at building stakeholder relationships and managing change, creating measurable procedures, and counseling/developing individuals and teams. 

In-depth expertise in process development and optimization, business continuity, and leading projects through the complexities of varying priorities and agendas.

Driving Success for Leading Brands