Bridging Creativity & Strategy

to Build Stronger Brands Through Design, Content, & Leadership

Jasmine S. Watson

Design-Driven Project Manager | Visual Storyteller | Web Creator

Over the past decade, I’ve brought bold, customer-centered campaigns to life for a diverse range of clients, including nonprofits, hemp brands, real estate teams, influencers, and live event organizers. My work thrives at the intersection of creativity and strategy, where brand identity is more than just visuals—it's an experience.

From managing creative rollouts solo to leading cross-functional teams, I serve as the anchor of any project, solving problems with precision and guiding a cohesive vision from concept to completion. With a foundation in sociology and digital media design, and currently pursuing my MBA in project management, I bring a multidisciplinary lens to every campaign, combining human insight, visual storytelling, and operational excellence.

Wherever the project takes me, I aim to create work that not only looks good but works beautifully: building stronger connections between brands and the people they serve.

Specialties

Skills

• Adobe Photoshop • Adobe Illustrator • Canva • Web Design• CRM Management

• Ecommerce Integration  • Social Media Automation• UI/UX • Product Design for Print 

• Portfolio Management • Copy Writing â€¢ Photography• Logo Design • Email Marketing

• Web Page Optimization • SEO Best Practices • Content Creation• Landing Page Design

• Project Management • Process Improvements • Creative Strategy  â€¢ Team Building • Event Planning

• Customer Engagement â€¢ Art Direction • Advertising Campaigns • Problem Solving â€¢ Concept Development 

• Relationship Management • Account Management â€¢ Branding • Decision-Making • Critical Thinking

•B2b •Google Analytics •B2C • Market Research • Marketing Automation •Meta Ads •Metrics Analysis

Expertise

impact

Trusted graphic designer who consistently delivers quantifiable value by leveraging emerging technology and business insights to optimize value and remain relevant in the marketplace.

Marketing strategist with an entrepreneurial mindset and a contemporary approach to solving diverse business problems through innovation, scalability, and reliability.

A results-driven, decisive leader who is highly skilled at building stakeholder relationships and managing change, creating measurable procedures, and counseling/developing individuals and teams. 

In-depth expertise in process development and optimization, business continuity, and leading projects through the complexities of varying priorities and agendas.

Driving Success for Leading Brands