Creative Marketing Leader Driving Impact Through Design, Events, and Communication 

A smiling woman with shoulder-length black curly hair, wearing glasses, a black t-shirt, and black pants with a belt, standing against a plain light-colored background.

Jasmine S. Watson

I’m Jasmine Watson, a marketing leader and creative strategist who brings together people, processes, and pixels to tell stories that stick. 

My work thrives at the intersection of creativity and strategy, where brand identity isn’t just about colors and logos, but experiences that connect. With a sociology and digital media design background, and now pursuing my MBA in project management, I bring a multidisciplinary, people-first approach to every client and campaign.

Whether managing a solo rollout or leading a whole creative team, I bridge big-picture vision and pixel-perfect delivery, guiding concepts through strategy, execution, and results. 

More Than a Creative — I’m the Anchor to Your Vision.

Having worked on 50+ clients served in nonprofit, hemp, education, and real estate sectors

  • Led or supported events for Essence Festival, Jazz Fest, Jubilee Academies, Magdalena House, and more.

  • Provided creative direction to many

  • 30+ websites designed, written, and SEO-optimized

Download Resume

view my latest work

Billboard with two graduates in caps and gowns, the text 'EXCELLENCE begins HERE', and a website link for Jumior and Senior scholarship applications.
Event poster for Mag House, March 6, 2025, at 6pm in Ivy Hall, requesting to save the date and reserve a spot at maghouse.org/mahj4mag. The poster features a purple background with tiles decorated with crosses and other symbols, surrounded by star-li
Billboard advertising Jubilee Academies with a smiling young man in sports uniform holding a football, with a city skyline and a tower in the background.
Laptop displaying a website for Tiny Tots child care with a background of child-themed illustrations.
Four women smiling and holding signs at Magdalena House event. The signs read '#MAHJA #MAHGOUSE', 'ALL'S FARE IN LOVE & MAHOU'NG', 'MAHONG WITH MAH GIRLS', and 'IT'S ABOUT BAM TIME'. They are standing in front of a purple backdrop with Magdalena Hous
A laptop displaying an online purchase form on the screen with a Jubilee medal hanging in front of it.
Two hands holding Dunkin' coffee cups with blue windmill logo, clinking together against a blue background, with text promoting Give Back Day and viewing participating locations.
Schedule poster for Mahjong lessons with dates and times at specific locations, a 'sold out' label on the February 27th session, logos and website links, and decorative elements including icons and colorful text.
A New Year greeting for 2020 from Magdalena House with a dark blue background, large semi-transparent '2020' numbers, white cursive text saying 'Happy New Year', and a message encouraging support for families. Logo of Magdalena House with an anchor s
Flyer promoting 'Mahj for Mag House' fundraiser with a pink QR code, Mahjong tiles with the Ace of Spades, and supporting Mahjong lessons starting February 2025 at Magdalena House.
Poster on glass door promoting Jubilees academies enrollment for grades 2024-2025, featuring children and a young man in graduation cap and gown, with website link at bottom.
Outdoor event setup with tables covered in colorful tablecloths, decorative lamps, and informational flyers on a table in the foreground.
A bingo-style card with a large number 2 and an anchor symbol on the squares, with logos and text related to 'Mahjong for Mag House,' an event presented by 'Alamo City Moms,' and themed for a toy or game event.
Flyer for Mahjong Lessons at San Antonio Zoo, instructer Kristel from Troop Mahjong, scheduled for Thursday, February 20, 2025, from 6 to 8 PM. Features a teal background with logos of Mah-Jongg for Mag House and Troop Mahjong, with contact and locat
Collection of Jubilee Academies promotional images including school closure notice for July 1-5, enrollment announcement for 2024-2025, a tribute to Martin Luther King Jr., graduation photos on phone screen, a mascot lion in a business suit, a puzzle
A tri-fold brochure for Jades Elevation LLC featuring images of skincare products and a woman with curly hair.
Group of diverse students and teachers in academic and sports uniforms, with a large image of a young female graduate, promoting a donation campaign for Jubilee Academic Foundation.
Two smiling women posing indoors, with a woman holding a gold medal in her hands.
A woman with long blonde hair taking a photo of two women posing in front of a Jubilee Academies branded backdrop. The two women are standing with their arms crossed, smiling and looking at the camera.
A schedule poster for Mahjong lessons at Mag House, featuring dates February 13, 20, and 27, with locations and times, including Boerne Chamber of Commerce, San Antonio Zoo, and Stone Oak. The Stone Oak session is marked as sold out. The poster inclu
A woman with dark curly hair and glasses standing outdoors in a park, holding camera equipment and a notepad, with trees and a building in the background.
Graphic design app icon with beige square and black rounded border, labeled 'Graphic Design print-web-digital'

Services

Skills

    • Web Design

    • Web Page Optimization

    • Landing Page Design

    • Ecommerce Integration

    • SEO Best Practices

    • UI/UX

    • Content Creation

    • Word Press

    • Squarespace

    • Shopify

    • Wix

    • Weebly

    • Webflow

    • Square

    • Adobe Photoshop

    • Adobe Illustrator

    • Canva

    • Logo Design

    • Product Design for Print

    • Photography

    • Video Editing

    • Email Marketing

    • Social Media Automation

    • Copywriting

    • Portfolio Management

    • CRM Management

    • SEO Best Practices description

A professional woman with glasses, black hair, and a black top, smiling with arms crossed, promoting project management services including planning, organizing, and overseeing.

Expertise

    • Project Management

    • Process Improvements

    • Team Building

    • Event Planning

    • Relationship Management

    • Account Management

    • Decision-Making

    • Critical Thinking

    • Customer Engagement

    • B2B and B2C Marketing

    • Marketing Automation

    • Meta Ads

    • Google Analytics

    • Metrics Analysis

    • Market Research

    • Problem Solving

    • Creative Strategy

    • Art Direction

    • Advertising Campaigns

    • Concept Development

    • Branding

App icon for Brand Management with beige square, black rounded border, and text 'Brand Management build - enhance - maintain' at the bottom

IMPAct

  • Who consistently delivers quantifiable value by leveraging emerging technology and business insights to optimize value and remain relevant in the marketplace.

  • And a contemporary approach to solving diverse business problems through innovation, scalability, and reliability.

  • Who is highly skilled at building stakeholder relationships, managing change, creating measurable procedures, and counseling/developing individuals and teams. 

why partner with Jasmine?

Over the past decade, I’ve brought bold, customer-centered campaigns to life for nonprofits, hemp brands, real estate teams, influencers, and live event organizers.

MBA CAndidate with Industry certifications

Adobe -Canva -Google

30 + websites Launched

With 50+ clients served

I specialize in building work that doesn’t just look good it works beautifully.  From brand launches to content systems, I craft visual experiences that bridge the gap between strategy and design, grounded in results and rooted in purpose.

View Portfolio