Jades Elevation

Jades Elevation is a vertically integrated urban Hemp farm located in Memphis, TN owned and opreated by Danielle Buntyon. They specialize in artisan hemp-derived products.

Starting as a contractor at Jade's Elevation, I gradually advanced to Senior Brand Manager, contributing significantly to the company's growth in brand presence, sales, and customer engagement. My role encompassed designing visual assets, crafting marketing strategies, managing e-commerce, and organizing educational webinars, ultimately resulting in increased brand recognition and a notable industry award.

Achievements

• Career Progression: Advanced from contractor to Senior Brand Manager, taking on expanded responsibilities in marketing, e-commerce, and brand development.

• Creative Contributions:

  • Designed social media graphics and blog content that bolstered online engagement using Adobe Creative Suite and Canva.

  • Created impactful advertisement and marketing materials, ensuring cohesive branding and effective promotion across multiple channels.

  • Developed magazine ads featured in Emerald Magazine and High Times.

• Product Photography: Conducted product photography sessions to enhance visual appeal and branding consistency across platforms.

• Expansion Support: Assisted with successfully expanding Jade's Elevation to a brick-and-mortar location in Arkansas, supporting logistics and brand integration for the new site.

• Strategic Partnerships:

  • Created marketing strategies for partnerships, including collaborations with a local nonprofit in Memphis, TN-Orange Mound

  • Coordinated dispensary pop-up events and trained brand ambassadors on product use and benefits.

• Public Relations & Media Management:

  • Crafted public relations materials, including interview questions and biographical information for the company owner.

  • Edited video content using CapCut and Adobe Premiere, enhancing brand visibility across platforms.

• Growth & E-commerce Management:

  • Doubled social media followers across Facebook and Instagram and boosted product sales for B2C and B2B.

  • Managed the web design and e-commerce platform and successfully integrated branded merchandise into the online store.

• Educational Initiatives:

  • Curated three webinars during the summer of 2020, focusing on product use and cannabis processing methods for culinary applications.

• Industry Recognition:

  • Contributed to winning the Innovative Marketing Award from Tennessee State University (2023).